In the last blog post, we already touched on the topic of "beverage packaging" and described various beverage packaging options. In this post, we tie in with the topic of "beverage packaging" and explain how to label your beverages correctly, as there are EU-wide rules on correct labeling. One of the most important regulations is the new packaging law VerpackG, which we introduced in our blog post "What does the packaging act (VerpackG) mean for your brand?". In addition, we show you in this blog post what you need to consider with your beverage labels.
Checklist for your beverage labeling
In addition to the beverage packaging itself, the bottle labels are another important part of your beverage. Beverage labeling is regulated throughout Europe and applies to all EU countries. The basis for the minimum information is the Food Information Regulation, which came into effect in 2014 and also applies to beverages.
To help you get started with the topic of beverage labeling, we have created a checklist with the minimum information that needs to be addressed on your beverage packaging (Federal Ministry of Food and Agriculture, 2021):
Food description: Type and description of the product (e.g. for a refreshment drink, this would be the product category “beverage” and a short description, such as lemony refreshment drink)
List of ingredients: All product ingredients must be visible and ranked by weight (e.g. in case of a smoothie, you mention all fruits required for the production: e.g. 30% apple juice, 20% orange juice, etc.)
Allergen labelling: The 14 most relevant ingredients that could lead to allergic reactions, for example caffeine or milk.
Net quantity: Quantity indication (in liter) of the product without packaging.
Best-before date: Date of when the durable life period of food ends, assuming the beverage is stored properly
Company address: Company name including address responsible for the product.
Origin marking: Proof of where the product comes from in the form of place and country.
Instructions for use: If the beverage requires instructions, they must be listed, but this is less required for beverages rather for foods, such as baking mixes (e.g. how to serve the beverage to have the full experience) (PDF: steps on how to use the product)
Nutritional declaration (“Big 7”): The big 7 consists of 7 mandatory details to inform consumers about the following nutritional values:
Amount of fat
Amount of saturated fatty acids
Amount of carbohydrates
Amount of sugar
Amount of protein
Amount of salt
As you can see, there are clear EU regulations to label food products and labels in a consumer-friendly way and to clearly highlight background information, such as product origin and ingredients. The next step in your packaging planning process is to create the artwork to finally commission your labels. We explained exactly how this works in our blog post "Print-ready designs in just a few steps".
Want to learn more about the topic or need help designing your beverage labels? Then we'd be happy to recommend our custom design service. Our legal service will be happy to check whether you have marked your information correctly. For all other questions, please feel free to contact us via e-mail at [email protected]. We look forward to hearing from you!
Your Palamo Team <3